Pick your distractions.
Choose the apps you want to block.
Break the autopilot.
Want in? Take a pause.
An ad. A 60-second pause, including the ad.
Make it a choice.
Take a five-minute pass. Or keep it blocked.
Everyone hates ads.
That's the point.
Make the scroll worth a second thought.
INTERACTIVE PREVIEWWorth the
Worth the
scroll?
Preview only. No ads or app blocking.
Wait,
on purpose?
Why would I want to watch an ad?
You probably don't. Not Today, Phone uses that little bit of reluctance to interrupt automatic scrolling. You can take the pause for a pass, or keep the app blocked and move on.
How does the five-minute pass work?
Watch an ad and spend 60 seconds total in Not Today, Phone, including the ad. Leaving Not Today, Phone pauses the wait. After the pause, you get five minutes for the selected app; when the pass ends, it is blocked again. You never need to tap an ad or install anything it promotes.
Is Not Today, Phone really free?
Yes. Not Today, Phone is designed to be free, with ads, with no subscription or in-app purchases. The planned launch version includes ads for our other apps.
What if an ad isn't available?
Not Today, Phone can offer a 60-second pause instead. The idea stays the same: a deliberate moment before opening an app.
What happens to my data?
Your selected apps and Screen Time usage stay on your device. Not Today, Phone collects app interactions and technical information to improve the experience. Selected app names and Screen Time selection tokens are not sent to analytics.
When can I get it?
Not Today, Phone is coming soon for iPhone running iOS 26.5 or later. It requires Screen Time permission. We're still preparing the app for release; there's no public download yet.
